HFM Swag by Organik & Lauren Roth is ‘Sew Local’

Clothing brand Organik and artist Lauren Roth have teamed up to make these super comfy, extremely limited edition HFM t-shirts screen printed by hand with water-based paint! True to Organik's modus operandi, each shirt is made with 100 percent certified US organic cotton with eco friendly dyes, which come in army green, light gray, and mustard yellow. Get em at OUTFIT for $30 and show you were a part of the OG Hawaii Fashion Month!

Clothing brand Organik and artist Lauren Roth have teamed up to make these super comfy, extremely limited edition HFM t-shirts screen printed by hand with water-based ink! Roth designed the sewing machine and typeface that reads, “Sew local”. True to Organik’s modus operandi, each shirt is made with 100 percent certified organic organic cotton made in the USA with eco friendly dyes, which come in army green, light gray, and mustard yellow. Get em at OUTFIT for $30 and show you were a part of the OG Hawaii Fashion Month!

Here’s Your HFM Handbook!

We're stoked to share with you the first-ever official Hawaii Fashion Month program, courtesy of HONOLULU Magazine!

We’re stoked to share with you the first-ever official Hawaii Fashion Month program, courtesy of HONOLULU Magazine (here is the digital version)! Designed by Lauren Roth of Yellow Bird Bohemia and HONOLULU Magazine, the program features info on many of the HFM events along with reasons you’ll want to be there, samples of photo shoot editorials, Hawaii’s fashion through historic HONOLULU Magazine covers, and more.

Hard copies are available at the Hifi COOP at Ward Warehouse and various locations around Oahu, as well as on newsstands within October’s issue of HONOLULU Magazine. Also check out this article in the Star-Advertiser for a great write-up by Nadine Kam on event highlights and a stunning photo of Kaycee from Niche Models in an Akihiko Izukura dress and Sonya Monique accessories. Her hair and makeup were done by Paul Brown and she was styled by Feliz Salas. Yay!

HFM Exclusive: Fashion Shoot at The MODERN Honolulu by Vega

Check out these new pics from photographer Vega's latest photo shoot at the MODERN Honolulu, an #HFM2013 sponsor. It features models Aaron Hess and Rachel Turner, the styling of Metmet Morallo, clothing by HFM sponsor Celebrity Tuxedos and OUTFIT vendor Jaclyn Mae Santos, as well as jewelry by OUTFIT vendor Panacea Designs. See it all for yourself October 2 and 3 at OUTFIT!

These looks come from photographer Vega’s latest photo shoot at the MODERN Honolulu, an #HFM2013 sponsor. It features models Aaron Hess and Rachel Turner, the styling of Metmet Morallo, clothing by HFM sponsor Celebrity Tuxedos and OUTFIT vendor/HiSAM Fashion as Art exhibitor Jaclyn Mae Santos, as well as jewelry by OUTFIT vendor Panacea Designs. See it all for yourself October 2 and 3 at OUTFIT!

HFM BONUS: Celebrity Tuxedos is offering a 15 percent discount off tuxedo and suit rentals for anybody who attends an HFM event! Simply tell them you’re attending an HFM event upon suit reservation. Ten dollars of each HFM rental supports the Hawaii Fashion Incubator‘s year-round fashion initiatives.

Now that you know what to where, here’s where to wear it:

The Official HFM 2013 Kick-Off Party: Ward Centers presents a red carpet party for the ‘who’s who’ of Hawaii fashion to kick-start the inaugural Hawaii Fashion Month.

The Official OUTFIT After Party at the MODERN Hotel: Come celebrate the inauguration of HFM and OUTFIT! 8–10:30pm: no cover for HIFI members, OUTFIT participants, and VIPs; 10:30pm-3:30am: regular cover and admittance.

Fashion as Art & The Way We Wear fashion show and exhibit at HiSAM: The State Foundation on Culture and the Arts, and the Hawaii State Art Museum (HiSAM) invite you to experience an unforgettable evening of art and fashion on First Friday during Hawaii Fashion Month.

Paul Brown Hawaii presents Hawaii Fashion Month LUX at The TRUMP by Moet Ice Imperial Champagne: LUX at the Trump celebrates HFM with a styling competition featuring teams of local stylists, hair/makeup stylists, makeup artists, and models.

The Governor’s Fashion Awards: Recognizing the great talent, skill, and potential in Hawaii’s diverse and growing fashion industry, Governor Neil Abercrombie is reviving the prestigious Governor’s Fashion Awards as the show-stopping closing event of the inaugural Hawaii Fashion Month at the MODERN Honolulu.

Speaking OUTFIT: Here’s a Look at This Year’s Presenters

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Video: Wendy Nguyen in “Chasing Dreams”, one of the 102 videos from Wendy’s Lookbook.

The Hawaii Fashion Incubator (Hifi) and Hawaii Fashion Month (HFM), with the Department of Business, Economic Development, and Tourism and Hawaii RED, present OUTFIT: Hawaii Fashion Designers Market, putting the best in all aspects of the fashion industry in the same room with the up-and-coming. From October 2-3, industry professionals and the public can enjoy fashion shows, panel discussions, and keynote speakers, all of whom represent important aspects of an ever-changing, ever-growing fashion industry.

DBEDT’s Creative Industries Division (CID) Chief Officer Georja Skinner says, “HFM and OUTFIT are providing the catalyst for designers to expand their careers, network, and explore new opportunities in fashion, whether you’re a designer, stylist, photographer, or web personality.”

KITV’s Moani Nabarro will emcee both days, and all speakers are sponsored by the CID/DBEDT.

We’re really excited to feature Emmy Award-winning designer Giovanna “Gigi” Ottobre-Melton, who says her discussion will be twofold. While addressing companies and boutique designers, Ottobre-Melton will discuss how to best market a product to costume designers who work on television productions. She will also offer advice to aspiring designers and share what she believes to be the best channels to pursue in order to accomplish their career goals, from costume design to styling.

“I believe sharing ideas and information is important and benefits everyone,” says Ottobre-Melton, who has worked on the television series Mob City, Numb3rs, My Name is Earl, Jack & Bobby, The Handler, and Providence, (for which she won the Emmy for costume design in 2000). Ottobre-Melton’s feature film credits include The Mist, Breaking the Rules, Children of the Corn 2, and Across the Moon.

She says she loves Lanikea and Waimea beaches, and, when asked what advice she would give anyone who hopes to become a designer, she likens it to paddling out. “Costume designing is like surfing,” she says. “It takes a lot of dedication and practice to surf Pipeline.” Indeed, although she was born and raised in Los Angeles, Ottobre-Melton calls Hawaii is “home away from home”.

Ottobre-Melton’s presentation will be followed by a new media panel discussion consisting of fashion blogger Wendy Nguyen of Wendy’s Lookbook and Benni Leigh, executive business director of the Maker Studios lifestyle channel, The Platform. According to Skinner, Leigh commands one of the country’s biggest fashion and beauty audiences through that online community and network.

“The Platform is a global beauty and fashion network bridging the gap between the high fashion industry and the hugely engaged online community,” Skinner said. Similarly, Wendy’s Lookbook has more than 700,000 subscribers across multiple social media and online platforms. “Benni and Wendy will speak to ways that Hawaii designers can develop their brands, expand into the online content market, and expand ways to monetize their brands,” Skinner says.

After a brief fashion show, Hawaii Five-0 costume supervisors Anthony Scarano and Michelle Moder will share their behind-the-scenes perspective on costumes in filmmaking. Scarano says he hopes that attendees will walk away with a better understanding of a costume designer’s job. Scarano brings his extensive and impressive personal and professional background to OUTFIT—he has it in his blood; Scarano’s father, brother, and uncle were costumers. He has also worked on 37 feature films and supervised over 20 films and 100 television episodes.

Like Ottobre-Melton, Scarano spends a majority of his time in Hawaii—11 months out of the year—as a result of his work on Hawaii Five-0. His advice to aspiring designers?  “Study, work hard, meet and talk to lots of people, and be persistent.”

As to why these and other speakers were selected to appear at OUTFIT, Skinner said that the CID prides itself on building strategic partnerships that reach beyond Hawaii and bridge across all creative industries. “As the state’s lead agency dedicated to accelerating the growth of our creative economy, we looked to our relationships with leaders in new media, film, and television to bring in as speakers and help elevate the work of Hawaii designers,” she says. “Costume design in film and television is a great avenue for designers looking to expand their careers.”

Skinner says she hopes that attendees leave the event recognizing that there is strength in collaboration, which can ultimately result in new business ideas, careers, and increased opportunities. The speakers and panelists at OUTFIT share a passion to mentor talent, which is something that every entrepreneur requires and can receive simply by attending OUTFIT.

Oct. 2 & 3, 10am–1pm (industry), 1–6pm (public); ground floor of the TJ Maxx building, Ward Centers, 1170 Auahi St. $3 entry fee for the public, free for industry. Register as industry at outfithawaii.com.

Postcard from #NYFW: Kecia Littman

I came to New York to attend the shows at Mercedes-Benz Fashion Week and saw at least 17 shows. Some designers were new and up-and-coming, and others were a well-known name in the fashion world. I have to admit, going to these shows everyday is an all-day affair and a bit exhausting due to excitement, wearing designer shoes, and getting dolled up and fabulous!
Stylist Kecia Littman went to Mercedes-Benz Fashion Week and sent us this postcard. We love postcards!

I came to New York to attend the shows at Mercedes-Benz Fashion Week and saw at least 17 shows. Some designers were new and up-and-coming, and others were a well-known name in the fashion world. I have to admit, going to these shows everyday is an all-day affair and a bit exhausting due to excitement, wearing designer shoes, and getting dolled up and fabulous!

I’ve come to New York Fashion Week (branded Mercedes-Benz Fashion Week) every year for the past three years, and I come to get inspired from the hair and makeup from the shows, to see how they interact with the new designs. My favorite look for beauty was from Y-3, Reem Acra, and Anna Sui. I loved the makeup and the style of everything, but it was inspirational to see how the makeup and hair all created the vibe for the show. Actually, those the designers were styled by Pat McGrath—global director for Proctor and Gamble on the beauty end, a makeup artist whose vision is always beautiful, always about clean skin and clean beauty; the eyes always have some sort of story to tell. It was really inspiring to see her vision.

The Tommy Hilfiger show was amazing! He created a beach set of sand dunes inspired by California, with the Red Hot Chilli Peppers song Californication opening the show while Anthony Kiedis and his girlfriend Helena Vestergaard in attendance! At the Y-3 show, Yohji Yamamoto came out at the end and played on the drums. Another big highlight of my trip was meeting some amazing makeup artists.

On the production side of it, NYFW is just a tremendous amount of work. To be so well organized with all of the fine details—it takes a lot of manpower. I know the staff at HFM is working through that now, creating a stable path to do what we love.

The day before the first day of fashion week there was a huge line just for press passes for all of the media.  Some people waited in line for two hours and had to come back the next day, but I decided to go the day of all the fashion shows I wanted to see to get my pass. The line wasn’t that bad, but their Internet was down! Can you imagine all of these people from all over the world trying to be accommodated before the show without Internet?

On the designing and show aspect it’s all about the creativity and passion from every designer’s vision. You see that in real time when you’re there! The excitement from the crowd and the looks they create—it really shows the love they have for fashion. It makes it come to life. In the end, it’s well worth all the blood, sweat, and tears!

Designer’s POV: Beverly Horton

Go to any of the 50-plus #HFM2013 events this year and you're bound to see some flavor of Beverly Horton's designs. She's featured in Nordstrom's in-store display of local designers at Ala Moana Shopping Center, she's a selected designer in the

Go to any of the 50-plus #HFM2013 events this year and you’re bound to see some flavor of Beverly Horton‘s designs. She’s featured in Nordstrom’s in-store display of local designers at Ala Moana Shopping Center, she’s a selected designer in the “Fashion as Art” runway show of formal and wedding gowns, a vendor at OUTFIT (you can find her at booth #112), and a few of her garments are slated to be featured in the October issue of HONOLULU Magazine.

From a young age, Horton has been enthusiastic about design. She started sketching women’s clothing having learned basic sewing skills from her mother, and she designed her own wardrobe in grade school. It was after studying at The School of Fashion Design in Boston, Massachusetts and working in New York City luxury retail stores such as Bergdorf Goodman, Manolo Blahnik, and Valentino that Horton decided to start her own label.

But New York’s hustle and bustle was only fun for so long, and Beverly wanted a complete lifestyle change. Her passion for design followed her across the country to Hawaii where her eponymous brand is currently designed and produced.

Horton says her goal is to capture the spirit of Hawaii in her designs by reflecting relaxation and modern sophistication, and she does it through breezy feminine silhouettes with a bohemian retro glam style. Her bold resort wear with a polished refinement can take you from a day at Waikiki beach to a night out on Kapiolani Boulevard.

“My goal is to develop and produce made in Hawaii women’s resort fashion apparel,” she says, and adds that she wants to position hers as the go-to label for women’s resort apparel.

“My current collection is composed of three themes: Southwestern Fusion (sun-washed colors infused with tropical, aquatic, bright, and tribal prints), Gentle Nature (floral motifs in a soft colorful palette), and Dark Nature (smokey shades of neutral colors),” she adds.

“Hawaii fashion means to me comfort and ease, along with an appreciation for nature and the environment. Hawaii has a booming tourist industry. I think there is a great opportunity to connect the tourism and fashion industries. […] The Hifi COOP has provided me a meeting space, a place to produce a photo shoot, and retail space to show case my apparel. As a member, I have also participated in Hawaii May and a trade show in Japan. As an independent fashion designer, HFM is an important resource in providing much needed exposure to retailers, store buyers, and media supporting the fashion industry,” she says.

We can’t wait to see her and all the industry professionals and consumers of local fashion in #HFM2013 this October!

HFM Fashion Flashback: 9/14 Volunteer Meet Up

Wow. You guys rocked it! A HUGE thank you to all who came out to our Volunteer Meet Up on Saturday, Sept. 14 at Ward Center.

With over 40 events on the first annual Hawaii Fashion Month (HFM) calendar this October, we definitely wouldn’t be able to do it all without the assistance provided by the team of volunteers.

Hawaii Fashion Incubator and HFM innovators Melissa White and Toby Portner say they think the 70 HFM devotees who came out Saturday are pretty awesome. And let’s not forget the over 150 of you who said you were in online… Cheers to you fabulous people.

Talented photographers, writers, social media gurus, event coordinators, stylists, and more came to show some love for HFM’s mission and channel energy and hours into helping Volunteer Coordinator Amanda Stevens (and the whole HFM team) put Honolulu on the fashion map.

After a successful meet and greet, a chatter-filled room transformed into a catwalk to make way for the over 50 models who attended our open talent and model call. Kudos to Larson Talent for recruiting island beauties to strut their stuff this October.

Shout out to Shop Suey, HFM’s official app, for also making an appearance at the meet up. According to Director of Marketing Anna Covert, all HFM events, partners, and sponsors (Hilo Hattie, Kahala Mall, Royal Hawaiian, just to name a few…) are on the App for easy consumer use. Now’s a pretty good time to install the new iOS 7, huh?

We can’t wait to see YOU at Hawaii Fashion Month this October.

For more info, or to join the party, keep up with this blog, our Facebook, Twitter, Instagram, and Pinterest boards, or email aloha@hawaiifashionmonth.com for more information.

Countdown to the Kickoff

We’re less than two weeks out now, are you ready?

There are 40 events on the calendar, so clear your schedule, get your locally designed wardrobe in check, and get ready to step out in style. Our website, mobile app, and official HFM program (look for it in the October issue of HONOLULU Magazine) will have all the details you need to make October the most fashionable month of the year.

Here are some HFM Signature Event highlights you won’t want to miss (full event listings and details at www.hawaiifashionmonth.com/calendar):

The Official HFM Kickoff Party on October 1: An incredible evening of music, food, and fashion hosted by Ward Centers. This VIP event has very limited ticket sales and is an occasion to rub shoulders with industry leaders and the fashion forward of Honolulu. Details and tickets at http://hfmkickoff.eventbrite.com/

OUTFIT Hawaii Fashion Designers Market – October 2-3 at Ward Centers: A two-day showcase of more than 60 designers from across the state! Free registration for industry and retail buyers for exclusive morning networking, speakers, panels, and content. After 1pm it’s open to the public for shopping, entertainment, and fashion shows with $3 admission. Registration and full schedule at www.outfithawaii.com

Fashion As Art | The Way We Wear – October 4 at HiSAM: The Hawaii State Art Museum (HiSAM) hosts an unforgettable evening of Fashion as Art on First Friday during Hawaii Fashion Month. Fourteen local evening and bridal designers will showcase gowns against the stunning backdrop of the HiSAM sculpture garden. The evening marks the opening of ‘THE WAY WE WEAR’, an exhibit that offers a glimpse of who we are as a people, through our clothing from various times and histories.

The Fall Fashion Event – October 4-6 at Ala Moana Center: Highlights include more than 100 in-store events, offers and promotions, daily fashion shows on Hawaii’s longest red carpet runway. Enjoy exclusive gift-with-purchase, a fabulous sweepstakes and more. The event will benefit local charity YWCA’s Dress for Success. For more information visit AlaMoanaCenter.com. Follow the fashion using #TFFE.

Hawaii Designer Fashion Show – October 24 at Royal Hawaiian Center: A spectacular runway show in the newly renovated Royal Grove will feature designs by local brands including Ava Sky, Fighting Eel, Indah, Tiare Hawaii, Island Slippers, Royal Hawaiian Boutique, and Lole Hawaii.

Governor’s Fashion Awards – October 30 at the MODERN Honolulu: Governor Neil Abercrombie is reviving the prestigious Governor’s Fashion Awards as the show-stopping closing event of HFM. The awards will celebrate Hawaii fashion’s past, present, and future, as well as recognize professionals in more than a dozen categories across the industry, from retail and design to photography, beauty, styling and more. Special presentations will honor Hilo Hattie’s 50th Anniversary and Iolani Sportswear’s 60th Anniversary. Purchase tickets at: https://governorsfashionawards2013.eventbrite.com/.

Look for more updates and perks from our sponsors as HFM approaches. See you in October!

Q&A with Hannah Broderick, Boss of the HFM Pinterest Department

Our pinterest boards are loaded with conversation starters, from defining just what it is that makes Hawaii fashion

Our Pinterest boards are loaded with conversation starters, from defining just what it is that makes Hawaii fashion “Hawaii”, to where we think our industry can and should go. Hannah Broderick, currently a senior at Punahou, is the girl in charge of all the pinning. She says fashion is the “greatest thing to happen to the world. […] I attest there is nothing quite so pure as personal style. The human body as a canvas, how brilliant is that?” Join the conversation by following us at pintersest.com/hfm2013.

Hi, Hannah! So what do you want to do in life?

I want to be a European historian who writes for a start-up fashion magazine, plays Scrabble on the side, and collects tea cups. But actually.

What is fashion and style to you?

Fashion is quite literally the best thing that happened to the world, or at least, to my world. There is just something so beautiful about it. Fashion encapsulates art, opinion, creativity, passion, confidence, femininity, and above all, individuality. I attest there is nothing quite so pure as personal style. The human body as a canvas, how brilliant is that? Fashion makes me wonderfully excited to be alive—to be a part of a community (humanity), which has succeeded in creating a piece of the world that was missing. My personal style is all about nostalgia. It pays homage to earlier and simpler times when we caught our skirts on bushes, and twirled our fingers through canned peaches. I kowtow to second-hand floral tea dresses belted at the waist; they make me feel like a pinned up garden.

How about Hawaii fashion?

Hawaii fashion is something of a fledgling. She has stumbled through trends, wading in the regurgitation of the “mainstream.” Nevertheless, she is filled up with a desire to be more. There was an interesting moment, a few months back, when images of “paradise” were cropping up on bodies and behind windows. It was suddenly kitsch to wear overlapping palm trees across your chest, or slip on a pair of garishly floral-printed Vans. It was in this moment that Hawaii fashion, or more aptly put, fashion from Hawaii, had the potential to be critical—to explore the complicated history of this place, and assert an opinion. Was a lei-stained t-shirt the ultimate form of cultural miss-appropriation, or recognition that even our tradition can be rendered a commodity? Living in Hawaii, a place without a tangible “fashion scene,” provides the opportunity for constant and all-inclusive identity development. We must be nothing before we can be something!

Why is Pinterest so fun?

Pinterest is visual overstimulation. It allows you to “see” and “feel” a continuous stream of beautiful things, as well as enables you to “own” a pixelated version of these things. When you “pin” something onto your wall, you are pinning the idea of that thing. You are creating a virtual identity that may be more, or less, than your real one. You are in control of the way this identity physically looks, as you could never be in real life. You are granted a tremendous amount of latitude, and, dare I say it, personal power. However, once the allure of this creative ability has waned, Pinterest becomes little more than a scrapbook. The time leading up to this transition from addiction to interest differs depending on the person behind the screen. Perhaps the most fragile moment in this process is when you realize that your created world may be more appealing than your real one. At this point, sign off, and get to living.

Photo of Hannah Broderick by John Hook for FLUX Hawaii

CONTACT THE HIFI TEAM