The HFM 2014 Press Launch Was Fantastic

On September 19 the media, designers, photographers, and other industry professionals gathered on the outdoor terrace of The Modern Honolulu’s Sun Suite for an exclusive press conference to learn about what’s in store for this year’s #HFM2014.

It sure was hot this weekend, but that didn’t stop Hawaii Fashion Incubator co-founders Melissa White and Toby Portner from looking ever so cool, confident, and collected when Governor Neil Abercrombie proclaimed November 2014 as Hawaii Fashion Month.

On September 19 the media, designers, photographers, and other industry professionals gathered on the outdoor terrace of The Modern Honolulu’s Sun Suite for an exclusive press conference to learn about what’s in store for this year’s #HFM2014.

And The Modern, as this year’s official hotel sponsor, will host numerous fashion events throughout the month of November, including the Grey Goose Day Club on November 1.

“We are pleased to be a partner of the Hawaii Fashion Month. It is an honor to be hosting the fashion community this morning for the official HFM press conference and to have Governor Abercrombie join us and share in the excitement.” @modernhonolulu

And the press conference attracted other notable attendees, such as “Project Runway” contestant and Hawaii Fashion Exchange Ambassador Kiniokahokuloa “Kini” Zamora, who showed his support for Hawaii’s burgeoning fashion industry and even took a photo with the governor:

“Found out the governor is a huge fan!!! Us at this mornings HFM press conference. November is Hawaii Fashion Month. Look out for @kinianddinkonew collection!!” @designerkini

World-renowned photographer Mark Arbeit, the “aloha shirt expert” designer Dale Hope, and internationally acclaimed fashion designer Louda Larrain also made appearances as #hfxhawaii mentors.

#HFXHawaii mentors Mark Arbeit, Dale Hope, Louda Larrain share their knowledge and experience #hfm2014

A photo posted by Hawaii Fashion Month (@hawaiifashionmonth) on

“#HFXHawaii mentors Mark Arbeit, Dale Hope, Louda Larrain share their knowledge and experience #hfm2014” @hawaiifashionmonth

During the press conference, Alyson Helwagen, publisher of HONOLULU Magazine, also shared details about this year’s inaugural HONOLULU Fashion Week, which will take place November 6-9 at the Hawaii Convention Center. And save the date for this year’s #HFM2014 kick-off event, Fashion ForWARD, which will take place on November 1 in the courtyard of the iconic IBM Building. Our calendar of #HFM2014 events will stay continuously updated as more events are finalized.

Top photo courtesy Travis Okimoto.

HFM VOLUNTEER MEET-UP & MODEL CASTING CALL, 9/14

Registered HFM Volunteers, Event Hosts, Partners and Sponsors are invited to the annual HFM Volunteers Meet-Up on Sunday, Sept. 14, at 11:30 a.m. with an HFM Model Casting Call to follow at 1:30 p.m.

Registered HFM Volunteers, Event Hosts, Partners and Sponsors are invited to the annual HFM Volunteers Meet-Up on Sunday, Sept. 14, at 11:30 a.m. with an HFM Model Casting Call to follow at 1:30 p.m.

Both the Volunteers Meet-Up and the HFM Model Casting Call will take place at Ward Warehouse in the Kakaako Conference room on the second floor (mauka side, above Rix Island Wear and Novel-T World).

Note: The HFM Model Casting Call is open to males and female, 13 years and older. Females, be sure to bring a pair of heels with you and come “go-see” ready (for example: jeans, t-shirt, hair pulled back, minimal make-up).

FOR VOLUNTEERS

This will be a fantastic opportunity to learn more about the HFM 2014 Calendar of Events and sign up to volunteer to support specific events in the following areas:

Event Support; Marketing; Social Media; Styling (wardrobe, hair, make-up); Fashion Show Support; Guest Relations; Media; Modeling; Photography; Videography, and other areas as needed.
Register as a volunteer at www.hawaiifashionmonth.com/get-involved, and RSVP to amanda@hawaiifashionmonth.com.

Volunteers will also have an opportunity to:

  • Connect with Hawaii’s vibrant fashion community
  • Work with established professionals and mentors
  • Gain experience and build your network
  • Support fashion in Hawaii

FOR HFM EVENT HOSTS, PARTNERS & SPONSORS

Share your event with volunteers and scout talent and volunteers to support your approved HFM event. Event hosts may sign up to say a few words about their event and collect interested sign-ups from HFM Volunteers. If you cannot attend but have volunteer needs, please e-mail them to Amanda (roles, number of volunteers, criteria) so we can share the opportunity and collect sign-ups for your event.

Please RSVP to HFM Volunteer and Talent Coordinator Amanda Stevens.

We’ve Partnered With Luevo!

Staying true to our mission, HIFI is thrilled to announce a new partnership to support members. Canada-based Luevo is an innovative online pre-ordering platform that connects shoppers to fashion weeks across the globe.

Staying true to our mission, HIFI is thrilled to announce a new partnership to support members. Canada-based Luevo is an innovative online pre-ordering platform that connects shoppers to fashion weeks across the globe.

Through Luevo, if someone sees your look on an HFM runway in November, say at Honolulu Fashion Week or Outfit 2014, they can reserve and purchase it immediately.

This is for designers who participate in HFM:

  • with samples from an upcoming collection, and little to no inventory
  • who wish to pre-sell new or limited edition designs
  • who wish to increase online exposure, sales, and national visibility

How does it work? 

  • Luevo coordinates directly with confirmed participants in HFM.  
  • The Luevo team will help you to set up an online profile and showcase your collection on their official HFM page
  • Luevo and HFM will market your products to consumers, both in Hawaii and internationally, who want the latest spring/summer ’15 looks.  
  • Designers set the minimum and maximum number of pre-orders for each product, and fulfill orders only when the minimum target is met.
  • Luevo retains 15 percent of sales, and the rest goes to you.

If you’re a Hawaii-based designer and interested in learning more, you’re invited to participate in a free webinar on September 13 from 10–11 a.m. HST. There is no obligation or commitment needed to participate. Sign up here.

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KITV’s Style Local Features HFX Mentor Workshop With Mark Arbeit

Our photography workshop with esteemed fashion photographer Mark Arbeit was a huge smash. KITV’s Moani Nabarro showed up and documented it for KITV’s Style Local segment. It aired last night, so check out the video below! Fifteen students attended, ranging from photographers to designers, make up artists, and stylists, who each learned how a fashion editorial photoshoot is designed and photographed.

The KITV video shows Arbeit, the McKinley grad, as he guides students and models through the process. Photographer Kaveh Kardan was interviewed, as was model Kasie Clark about what it was like to wear designer Marquez Marzan’s dress made out of pig intestines.

Another attendee, the photographer Vega, posted some BTS pics on Facebook. Check them out below:

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Thanks to all the students who signed up, and especially to Mark Arbeit. Thanks also to make-up artist Kecia Littman who did an amazing job adding drama to our models’ faces, Kasie Clark, Neka Stephens, and Lokomaika‘i Lipscomb (our stunning models), stylist Therese Wahl, and Marquez Marzan, whose pieces are nothing short of wearable works of art. We’ll post Mark’s photos, as well as students’, on the blog soon, so stay tuned!

The Hawaii Fashion Incubator has many more HFX mentor workshops planned, so follow us on Facebook, Twitter, and Instagram to stay updated on when we announce the next one!

The HFX mentor program is a project of the Hawaii Fashion Exchange.

Here’s How You Can Get Involved With HFM

Hawaii Fashion Month is just around the corner — it’s in November this year! So anybody with an interest in volunteering, sponsoring, or hosting an event during the month, now is the time to join.

We’ve got our annual Volunteer Meet-up at the Ward Warehouse Kakaako Conference Room on Sept. 14 (11:30am) where you can hear from all our departments and find your best fit, from social media to event support.  The Meet-up is followed at 1:30 pm by a model Casting Call.

If you want to host an event, submissions for those, as well as volunteer registrations and sponsor inquiries, are accepted through the website at www.hawaiifashionmonth.com/get-involved.

We’re looking to have everything in by Sept. 13.

“HFM is our opportunity to highlight all aspects of Hawaii’s fashion industry – designers, stylists, make-up artists, photographers, show producers, and many more,” said HFM Co-Chair and Hawaii Fashion Incubator co-founder Melissa White. “There is so much talent here in the islands, and we want to celebrate the contributions to our economy, community, and culture.”

We want to see everyone from industry professionals to anybody who loves fashion to get involved.

Opportunities include: 
  • Event Hosts – Submit an event for the official HFM Calendar. Events during the month of November that showcase an aspect of Hawaii fashion are eligible for consideration (design, styling, art, education, history, modeling, photography, manufacturing and more). Non-Hawaii designers and businesses may participate by collaborating with local brands or showcasing an aspect of the local industry.
  • Sponsors – Brands and companies wishing to align their brand with Hawaii Fashion Month and reach hundreds of thousands of fashion enthusiasts and professionals statewide and beyond.  Various benefits packages are available.
  • Volunteers – Individuals are needed to assist on various aspects during the month including modeling, styling, hair, make-up, event support, fashion show production, guest relations, marketing, social media, photography and videography.

Planned events range from large fashion shows and marketplaces at major shopping centers, to designer launches, fashion films, and photography displays. The focus remains on bringing the community together to showcase, learn, sell and connect with the Hawaii fashion industry.

Confirmed HFM 2014 sponsors include HONOLULU Magazine (Official Magazine Sponsor), KITV4 (Official TV Sponsor), The MODERN Honolulu (Official Hotel Sponsor), Hawaiian Airlines (Official Airline Sponsor), Stila Cosmetics, FROLIC Hawaii, Aston Hotels and Resorts, Uber, American Savings Bank, and Nella Media Group.

New for HFM 2014 is HIFI’s launch of the Hawaii Fashion Exchange (HFX), a membership-based online platform for Hawaii’s fashion industry professionals to promote their work and connect with opportunities, and for the public to discover the faces of Hawaii fashion.  HFM event hosts and sponsors can utilize HFX to find talent and resources for their events and post exclusive offers targeted to the fashion industry.

CONTACT THE HIFI TEAM